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About

Socially conscious coaching for work and life harmony.

 
 
 
I believe everybody deserves a greater advantage.
— Coach Kim Bettie
 
 

I am the founder and CEO of Greater Advantage, a socially conscious coaching practice. Before establishing my own business, I held positions in organizational and individual development as an executive coach and senior trainer at some of the largest corporations in America. After years of working with corporations, where senior leaders had exclusive access to coaching, my passion to level the playing field became clear. I believe everybody deserves a greater advantage. My coaching style is inclusive, focusing on executives, managers, professionals and others who are purpose-driven. A few of my recent projects include working with CEOs to:

  • Co-create a culture deck central to performance and development discussions.

  • Increase engagement around leadership competencies for high performance.

  • Develop a collaborative culture to overcome resistance to change and continued stagnation.

My coaching approach is holistic, encompassing inspiration, motivation, and transformation:

  • Many of my clients integrate their faith into the coaching process, finding it essential for inspiring clarity and renewed strength

  • Barriers, blind spots and burnout often impede success, through coaching you'll gain the motivation to create a plan to win

  • You'll push past comfort zones and apply newfound insights that transform your toughest challenges into sustained success

My work is grounded in empirical research and a passion for ongoing learning. I hold a bachelor's degree in employee relations with a multidisciplinary focus in psychology and sociology from Michigan State University. Currently, I am completing my master’s in Christian counseling at Spring Arbor University. I am certified in executive coaching, strategic visioning, group dynamics, and instructional design from General Motors University. Additionally, I earned a certificate in diversity, inclusion, and engagement from Cornell University.

I use technology to broaden my impact. Recent projects include: Greater app; Work & Life Harmony podcast; The Kim Bettie Radio Show (during the recession); Hope Goes Live web series (during the pandemic); Research & Revelations blog; The 14 Day Experiment and Diversity Intelligence is the New Emotional Intelligence e-books.

When I am not working, I love spending time with my daughter and two dogs in California. I also enjoy researching about my ancestry and blogging about my great-great grandfather’s history.


 
 
Coaching is like a retreat and space to think, feel and take action.
— Coach Kim Bettie
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Research shows combining training and coaching increases your return on investment from 22% to 88% (Gerald Olivero, Denise Bane & Richard Kopelman, Public Personnel Management). When you apply coaching, you take action on your new knowledge and learn from both successes and setbacks. This action learning cycle gives you a greater advantage for sustaining success. My style of coaching is like a retreat and safe space to think, feel and take action. As a coach, I am your sounding board and a mirror to your thoughts, actions, feelings and environment. This feedback loop breaks self-sabotage and sets you up for success.

 

DR. NIRVANA LEIX SHARES HER PERSPECTIVE ON COACHING

 

The best way to understand the power of coaching is to experience it.
— Kim Bettie

WILLIAM MALCOLM’S TALKS ABOUT HIS COMPLIMENTARY COACHING EXPERIENCE