Discover the Power of Training + Coaching

Emerging neuroscience confirms that while setting goals is easy, achieving them is challenging (The Neuroscience of Goals and Behavioral Change, March 2018). Adopting new high-level skills requires strong motivation to implement and sustain results. Research shows that training alone increases productivity by 22%, but when combined with coaching, productivity rises to 88% (Gerald Olivero, Denise Bane & Richard Kopelman, Public Personnel Management).

Coaching involves diagnosing the difficulty of the change, assessing the client's competency related to their goal or previous attempts, and identifying internal and external barriers. This applies to individual or organizational goals. According to the International Coaching Federation (ICF), coaching delivers a triple win for organizations: a 70% increase in individual performance (goals met, improved communication, and higher satisfaction), a 50% increase in team performance (better communication, collaboration, and teamwork), and a 48% increase in organizational performance (higher revenue and retention).

About Coach Kim “KB” Bettie

“I believe everyone deserves a greater advantage”

I am the CEO and Chief Knowledge Officer of Greater Advantage, a socially conscious coaching and consulting practice that helps purpose-driven individuals, leaders, and organizations achieve meaningful results without burnout. Previously, I built a career in executive coaching and organizational development with some of America's largest corporations. My most rewarding project was leading a corporate change initiative for 50,000 employees, managing 50 adjunct trainers, a five-member full-time team, and a multimillion-dollar budget. Our work earned the North American Operations Award for outstanding cultural change, as employees took greater responsibility for their career success and satisfaction. Seeing the impact of providing training and coaching to all employees, not just executives, reinforced my passion for making high-quality professional growth accessible to everyone. I believe everyone deserves a greater advantage.

I partner with entrepreneurs, professionals, and teams committed to growth, impact, and the deeper work needed for sustainable change. Coaching provides a safe space to reflect and take action. As your coach, I serve as a sounding board and mirror for your thoughts, actions, feelings, and environment. This feedback loop helps break self-sabotage and supports your success. Coaching helps you apply new knowledge and learn from both successes and setbacks. This action-learning cycle gives you a greater advantage in sustaining success.

Coaching Foundations

My work and the Greater methodology are grounded in empirical research and a commitment to lifelong learning. I hold a bachelor’s degree in employee relations with a multidisciplinary focus on psychology and sociology from Michigan State University and am currently completing my master’s in counseling at Spring Arbor University. My passion for behavioral science drives my desire to understand behavior and its biopsychosocial and spiritual factors. Building on the proven impact of integrating coaching with targeted training, my methodology uses cognitive, behavioral, and emotional tools informed by research, including The Psychology of Coaching.

My approach is strengthened by certifications and advanced training from General Motors University in executive coaching, strategic visioning, leading change, and group dynamics. My expertise in instructional systems design allows me to integrate training and coaching, ensuring learning is delivered, embedded, and applied for lasting change. This combination empowers clients to clarify their vision, develop strategic thinking, and navigate complex challenges. My diversity, inclusion, and engagement certification from Cornell University also shapes my inclusive coaching style, fostering an environment where clients feel supported, respected, and psychologically safe.